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Why Agile Marketing Just Isn’t That Important
Technologists have brought Agile into the marketing department, giving marketers a new way to solve complex problems. But, marketers would do well to avoid a mistake I’ve seen software teams fall into...
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Modern marketing should look like The Lean Startup.
In The Lean Startup, Eric Ries lays out a framework for startup entrepreneurs. It’s a defined approach to responding to your market, instead of forcing a product on them (and then failing to sell it)....
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Agile Marketing As An Organizational System
Agile empowers your organization to deal with the systemic complexities of running a business. It’s a structured way to “roll with the punches”. It’s an offshoot of Lean philosophy–in many ways, just a...
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Three Must-Read Agile Books for Marketing Technologists
Understanding agility and Lean philosophy is critical for the modern marketer. There are a lot of ways to learn. There are all kinds of resources. Some of them are great. Some are terrible. Most fall...
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It’s time to ditch these 5 marketing beliefs.
Despite all the innovation we’ve seen in marketing over the past decade or so, it is still very much an “old school” discipline. Marketing was built on Madison Avenue. It was built in a very specific...
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